Tuesday 12 January 2010

Battling Breast Cancer

I absolutely adore this advert found in an old issue of Vogue magazine featuring Sasha, Daria Werbowy, Lily Donaldson, Lily Cole and Du Juan. Advertising Fashion Targets Breast Cancer and net-a-porter.com's contribution to the battle against breast cancer, each model wears a limited edition polo designed by Ralph Lauren which was available exclusively at http://www.net-a-porter.com/.

Fashion Targets Breast Cancer is a worldwide charitable initiative of the Council of Fashion Designers of America and has raised over $40 million for breast cancer charities in 13 countries since its launch in 1994. Over here in the UK, it was launched in 1996 by Breakthrough Breast Cancer and is now the UK's leading charity fashion campaign which has raised over £9.5 million for Breakthrough Breast Cancer.
The advert means so much more than just five beautiful girls modelling in a shirt and knickers. Instead, it is helping to raise money for something that destroys so many people's lives and with the help of fashion designers like Ralph Lauren, it has already managed to raise millions.
Why not buy a famous logo tshirt and help in the battle against breast cancer.
For more information visit http://www.fashiontargetsbreastcancer.org/