Wednesday 30 June 2010

Double Denim

Denim is bigger than ever this summer, seen on both the runway and in retail stores with celebrities showing all the must-have denim pieces. Surprisingly though, is the re-emergence of double denim. Until recently, denim on denim was deemed a fashion disaster, a definite no for our wardrobes, but this summer see’s the return of the double denim both on the runways and in retail.


Designers that have taken on the trend in their Spring/Summer 2010 collection include House of Holland who teamed two denims with florals to create a more feminine take on the trend. Another designer to get in on the action is Ralph Lauren who got the inspiration for his Spring /Summer 2010 ready-to-wear collection from American spirit, mixing ripped jeans with cowboy hats and over-sized blouses.

Matthew Williamson also showed a dosage of double denim on his runway show this year pairing jean shorts with a denim shirt, as did Karl Lagerfeld for Chanel.

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