Italian brand Napapijri, known for it's premium lifestyle sportswear, are sending a real-life couple Rob and Jude to travel around 8 major European cities "embarking on activities designed to test their fears, dreams and desires." The trip has been designed as Napapijri's first global marketing campaign and is entitled 'Our Journey 2012'.
The journey will see the globetrotters engaging in thrilling challenges and city experiences as well as store visits - promoting Napapijri's brand internationally. Fans will be able to follow their travels through the brand's Facebook, Twitter, Tumblr and Instagram accounts, while billboards, advertisements and in-store material will also ensure people's engagement throughout their entire journey. Followers of 'Our Journey 2012' will be able to participate in the voting of the couple's daily challengers, as well as submitting their own travel photographs and viewing behind the scenes footage of the event.
'Our Journey 2012' starts on the 27th September in Rome.
For more information, and to participate in the voting of challengers visit www.ourjourney2012.com.
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