Tuesday 20 September 2011

LFW SS12: Ada Zanditon


On the Friday of London Fashion Week, I was invited along to the presentation of Ada Zanditon's spring/summer 12 collection Poseisus, accompanied by the screening of a short film inspired by the collection in collaboration with film makers Andrew and William Ho.Before we were seated, two models strutted up and down the corridor where the queue had formed, showcasing Zanditon's collection. Once inside, the visual began. The film depicts the metamorphic journey of Poseisus transposed through the urban landscape, beginning in London and making her way towards the tropical shores of Haiti. The monochrome background that opens the show slowly becomes injected with colour as the subject nears Haiti. As the colours turn brighter and the sounds become louder, you see Poseisus emerge as a seahorse. The influence of the seahorse is evident in the collection’s sculptural silhouettes, reflective also of the designer’s time spent working at both Alexander McQueen and Gareth Pugh. 









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